Posts by Year

2025

Best typeface for reading

3 minute read

Which typeface is the best for reading? Serif or Sans-serif? The ideal font for reading should optimize legibility, readability, and overall comfort for long...

From Sketch to Scale

4 minute read

Framework to build a product from an initial idea to a market-ready solution. PoC, MVP, MLP, etc.

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2024

Fintech

2 minute read

Fintech is the use of technology to provide financial services in new and efficient ways.

Invoice Discounting

1 minute read

Invoice discounting is a financial service that allows businesses to get access to cash-flow tied up in unpaid invoices.

A/B User testing

less than 1 minute read

It’s a way to compare two different versions of something to figure out which one is better.

Sales Funnel

2 minute read

A conceptual framework that represents the journey a potential customer takes from being aware of the product/service to making a purchase.

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2023

Statements vs Expressions

2 minute read

“The difference between the right word and almost the right word is the difference between lightning and a lightening bug.” - Mark Twain

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