Recent Posts

Invoice Discounting

1 minute read

Invoice discounting is a financial service that allows businesses to get access to cash-flow tied up in unpaid invoices.

A/B User testing

less than 1 minute read

It’s a way to compare two different versions of something to figure out which one is better.

Sales Funnel

2 minute read

A conceptual framework that represents the journey a potential customer takes from being aware of the product/service to making a purchase.

Statements vs Expressions

2 minute read

“The difference between the right word and almost the right word is the difference between lightning and a lightening bug.” - Mark Twain