A/B User testing
It’s a way to compare two different versions of something to figure out which one is better.
It’s a way to compare two different versions of something to figure out which one is better.
A conceptual framework that represents the journey a potential customer takes from being aware of the product/service to making a purchase.
“The difference between the right word and almost the right word is the difference between lightning and a lightening bug.” - Mark Twain